Hey There,
I’m Donna
Product Designer + Systems Strategist.
I bridge the gap between complex business logic and intuitive digital experiences. By combining a deep operational background with system-level UI/UX execution, I design scalable digital products that solve real human friction.
Selected work
Eight projects, start to finish
Brand, product, packaging, editorial and web — mostly for the marine aquaculture and aquarium trade, where the audience knows the subject better than the marketing usually does — plus a K–12 chemistry product built end to end.
A Product Story
A trail navigation app taken from the problem through to a working interface — live route, distance, elapsed time, and a nudge when you drift off the path.
Read the case study
A World Built One Molecule at a Time
A K–12 chemistry game where students snap real atoms into real molecules and watch a world grow out of them. Concept through to a working, standards-aligned product.
Read the case study
Drinks You Can Actually Make Tonight
A cocktail app for the half-stocked home bar: tell it the bottles you own and it shows what they can actually make. Research through to a tested prototype.
Read the case study
Retail Countermats: B2B Product Design & Validation
A point-of-sale mat for aquarium retailers carrying the “Ask for Aquacultured” message — designed, then tested with the retailers who’d actually put it on their counter.
Read the case study
Aquaculture Magazine
A full trade magazine, cover to cover — feature layouts, product pages and advertising for readers who know the subject cold.
Read the case study
A Fresh Take
A 14-page brand book for a freshwater sister site — mission, tone, the logo system, a palette that had to pass contrast, and a cadence per channel.
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Leaders In Marine Aquaculture: Advertising
Three 18″ identification charts naming 112 aquacultured species — a reference a shop would hang, doing the advertising by being worth keeping.
Read the case study
Website Concept
“Cultured Differently” — a site concept for a marine livestock brand, built on black, acid green, and photography doing all the shouting.
Read the case studyWhat’s next
Have a complex user problem with no clear solution?
That’s my specialty. Tell me the human friction your system needs to overcome, and I’ll design the workflow to solve it.